Stephanie Nyairo
Stephanie Nyairo
Nairobi Nibbles was a dried fruit snack brand produced by Savannah Brands. The brand launched in 2017 introducing a fairly new product concept to grocery stores in Kenya.
The team approached me with a clear vision to create a distinctly Kenyan, fun and energetic brand and packaging sleeve that would instantly capture shoppers attention.
Inspired by the beadwork and headresses of the Maasai community I created a unique pattern for the packaging. Which along with the solid colour bar at the bottom of the pack could be changed to match the colours of the fruit snack ingredient in each pack. The brand launched with 4 product’s with plans to extend to a wider range.
In 2020, for a daily challenge I refreshed the design of the brand & packaging. Simplifying the brand name and giving more prominence to the unique pattern in the sleeve design.